Firestone first began selling non-automobile radios in 1936, and they were advertised as "The New Air Chief - Monarch of the Universe!" in the Fall/Winter 1936-1937 catalog. These radios were likely manufactured by Stewart Warner, and branded with Firestone tags and emblems. Only three models were listed, a humble start!
Firestone tended to introduce its new radios in the Fall/Winter catalogs. This page is listed as 1936-1937, because these radios would have been available from fall of 1936 through fall of 1937. After this year, I have denoted radios by the "year of the line". That is, the 1938 "line" was introduced in the Fall/Winter 1937-1938 catalog, but I simply refer to them as 1938 radios. I have listed this page with two years as there were no previous 1936 models.
This was the entry level Firestone set for 1936-37. It's a 4 tube AC-DC set boasting "good performance, at a low cost." It retailed for $13.95.
I have seen a few of these radios in white, as well. While I haven't been able to examine one carefully, it seems that this may have been an optional color.
This radio was undoubtably manufactured for Firestone by Stewart Warner. The same radio can be found with a Stewart Warner nameplate. The was the middle of the line radio for Firestone in 1936-37, a 5-tube model in a hand-rubbed walnut cabinet for $23.95.
My copy of this radio was acquired and restored in the summer of 2003. Click here for the before photo. I have only ever seen a few of these radios. Note how the center knob is different from those on either side in the ad! The knobs on my example are wrong.
This is the top-of-the line Firestone tabletop radio for 1936-37. It's a 7 tube radio featuring a tuning eye, large 6 inch airplane-style dial, 8 inch speaker, and a host of other features. It retailed for $42.50. These are beautiful radios.
My example here has an original but tired finish, and the I think the grille cloth is wrong (as well as being poorly mounted). I may refinish this one at some point when I have time, click on the photo for a larger picture.